allison

About Allison Gibson

Allison has over 20 years of advertising agency and media relations experience. Being on the agency and client side she offers a unique perspective to client needs and what it takes to achieve them. As a seasoned marketing professional she has managed strategic planning and multi-media marketing for many healthcare clients, banks, schools, non-profits and universities, as well as the Kentucky Derby Festival. She prides herself on creating and maintaining great relationships. Her experience is a great match for leading and training teams and helping businesses grow

Smart Phones, Smart TVs, Smart Speakers—and now Smart Out-Of-Home. Welcome to Digital Out-Of-Home (DOOH)

SKIM THIS ARTICLE Digital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers. The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics. DOOH is poised for significant growth, driven by advancements [...]

By Allison Gibson|2024-11-01T20:21:23+00:00October 1, 2024|Categories: Digital Marketing|Tags: Digital Out-Of-Home, DOOH|

Research is King for Digital Prospects

In today's digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity. When you take the time to dig deep into the specifics [...]

By Allison Gibson|2024-08-27T16:45:18+00:00August 27, 2024|Categories: Digital Marketing|Tags: Research Reports|

Why Monthly Reports Are Your Campaign’s Best Friend

Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let's unravel the ultimate question of, "Is it working?" Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. Let’s break down some highlights [...]

By Allison Gibson|2024-07-18T01:01:57+00:00June 11, 2024|Categories: Digital Marketing|Tags: campaign reports, digital reports, Monthly Reports|

What are You Tube Video Action Ads?

Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move. And in the world of fastest growing type of [...]

By Allison Gibson|2024-04-01T10:18:56+00:00April 1, 2024|Categories: YouTube|Tags: video action ads|

Navigating the Healthcare Horizon: LinkedIn’s Vital Role in Connecting with Healthcare Professionals

In the ever-evolving landscape of healthcare, staying connected is not just a choice but a necessity. With the surge in digital platforms, healthcare professionals are increasingly finding their professional audience on LinkedIn. As a healthcare marketer, understanding and leveraging the power of LinkedIn tools and advertising solutions has become imperative to connect with and convert this highly targeted audience. With [...]

By Allison Gibson|2024-07-25T16:12:05+00:00December 8, 2023|Categories: Linked In|Tags: healthcare, healthcare professionals, linkedin|

The Forecast for 2024 Digital is Stellar!

Who likes a good fortune? If a marketing crystal ball existed or even an advertising fortune cookie, it would tell you that 2024 is the year of digital! This may be a bold statement, but all indicators point to success! So hold on to your party hats because digital advertising is set to take the lead in 2024 with an [...]

By Allison Gibson|2023-10-16T08:16:55+00:00October 16, 2023|Categories: Digital Marketing|

Political Digital Advertising 2024 Outlook: Seize the Opportunity to Boost Revenue

With 2024 on the horizon, it's time to gear up and tap into a revenue stream that promises to be as dynamic as it is impactful. So, get ready to buckle up as we take you through the thrilling landscape of political digital advertising and how you can position yourself to capture its potential revenue surge. We've all witnessed the [...]

By Allison Gibson|2024-08-01T02:43:23+00:00September 14, 2023|Categories: Political|Tags: digital advertising for political|

The Critical Need for a Secure Website in the Era of Digital Advertising

Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over [...]

By Allison Gibson|2023-07-28T14:05:19+00:00July 28, 2023|Categories: Google, SEO|Tags: Secure website, SEO|

Google Launches Generative AI Ads in Search: A Game-Changer for Digital Advertising

Are they listening? How did they know I was looking for patio furniture and I am interested in trying a new shaving cream gel? One may ask when you receive ads relevant to your thoughts and conversations. AI struts into the room and proclaims, “It was me!”. In the ever-evolving landscape of digital advertising, technology continues to redefine how brands [...]

By Allison Gibson|2024-08-01T02:43:22+00:00June 2, 2023|Categories: Artificial Intelligence|Tags: ai, artificial intelligence, generative AI|

OTT effectiveness can be measured.

How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers have [...]

By Allison Gibson|2024-08-02T14:58:12+00:00March 20, 2023|Categories: OTT advertising, OTT/CTV, Social Mirror, Videos|Tags: OTT, Social Mirror OTT, visit tracking|

Sporting Event Success Story: Professional Soccer Team Dominates Ticket Sales with Digital!

A professional soccer team needed to boost Season tickets for their upcoming season as well as single game ticket sales throughout the year. Digital Strategy: Our client is a professional soccer team that hosts over 30 games a year at a stadium that holds 7900 attendees. Previous media strategies for ticket sales included traditional tactics like TV and Radio. With [...]

By Allison Gibson|2024-07-25T16:24:54+00:00January 25, 2023|Categories: Digital Marketing|Tags: Amazon, mobile conquesting, social, social mirror, sporting event, success story|

Digital Trends 2023

In the age of digital, it is crazy to think that just a mere 30 years ago as it seems like yesterday, when the first website on the World Wide Web was launched there were hardly any online users. And now as 2022 is coming to a close and we enter 2023, Internet users have surpassed 5 billion users. In [...]

By Allison Gibson|2024-07-25T16:27:25+00:00November 18, 2022|Categories: Digital Marketing|Tags: digital trends|

Introducing the Insights Report for Consumers and Businesses

Ever want to be a mind reader? Be in a crowded room and read the thoughts and interests of those around you? Or even in a restaurant and wondering what the other guests are talking about or into? Now it is time to look into your digital crystal ball with Insight Reports. Is it mind reading…well no, but it is [...]

By Allison Gibson|2024-07-25T16:27:25+00:00October 3, 2022|Categories: Digital Marketing|Tags: Custom Audience Matching, Insights Report|

How to Create Compelling Online Videos

Video is Hot Hot Hot and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. https://livestream.com/blog/62-must-know-stats-live-video-streaming Hopefully you keep reading this blog to learn more about how [...]

By Allison Gibson|2023-06-08T14:12:34+00:00September 9, 2022|Categories: Video Pre-Roll Advertising, Videos|

Health & Wellness & Digital

When the pandemic hit in early 2020, I do not think anyone had any idea how it would impact our daily lives. Work environments changed, school dynamics changed and the world of 6 feet of separation changed every industry, especially the health care world. Common conversations in any household include words and phrases like “exposure”, “contract tracing”, “vaccines”, “is it a [...]

By Allison Gibson|2024-08-02T14:50:58+00:00June 1, 2022|Categories: Digital Marketing|Tags: healthcare, healthcare and digital, wellness|

What are Google Image Extensions?

Move over Google Text Ads, PPC just got a lot more visual! Now introducing Google Image Extensions! Tada! What used to be a somewhat boring text ad on the Google Search Engine Results page, now when a user searches keywords related to a business, it can feature engaging images to really draw attention. Image [...]

By Allison Gibson|2024-07-25T17:03:42+00:00April 14, 2022|Categories: PPC|Tags: Google Image Extensions, PPC Image Extensions|