The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]
Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.” Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power. Small businesses seeking the attention of women 25-54 [...]
Ready or not, the holiday season is upon us. While some of us are already planning on procrastinating holiday shopping until Christmas Eve and some of us are still in denial that it isn't July anymore, the most avid shoppers have had their credit cards ready since the first leaf of the season changed. But this year, instead of fighting [...]
If you are like the majority of the population, you might have never heard of UTM Codes. And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns! UTM stands for Urchin Traffic Monitor. And that's what it does - it monitors traffic coming into a site, and specifically names where that [...]
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads. Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014. Slightly Better than paid search- 43% Much better than paid search- 26% About the same as paid search- 14% Much less than paid search- 8% Google is seeing a shift in [...]
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Online marketing can feel overwhelming. There are a lot of acronyms: CPM, CPC, PPC, SEO... when really all you care about one acronym: ROI, your return on investment! There are a lot of places to be online from Pay-Per-Click, to organic search, Google, Yahoo, and Bing search engines, Instagram, Vine, Facebook, Twitter, Google+, Youtube... what business owner has time for [...]
Small business owners know that the cost of operating can be downright expensive. Whenever there are programs out there that can help eliminate costs, while still maintaining a professional image, you should take advantage of them! Here are the websites that top my list: MadMiMi.com “Simple and beautiful email marketing” – Mashable. MadMimi gives you customizable email templates that are not only [...]