local political camapaigns Archives

Using digital advertising for political campaigns

The votes were out and now they’re in! No matter what party you represent, your goal is to win the election. Digital Advertising is capable of aiding in your soon to be victory. In fact, in 2020, online spending captured 22% of political ad budgets. http://www.biakelsey.com/u-s-local-advertising-revenue-exceed-161b-2020-according-bia-advisory-services-forecast/ As this number continues to grow annually, it’s important to understand the ins and [...]

By Greg Swiszcz|2024-07-25T16:59:32+00:00February 25, 2022|Categories: Political|Tags: digital advertising for political, local political camapaigns, political ads, Political Digital Marketing|

How do you capture part of the billions spent on local political campaign?

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6.55 billion will be spent in local political advertising in 2020. That number is not a typo, it is an enormous opportunity. So we know there is a huge pie, how is it being divided and what media is getting the [...]

By Dana|2024-08-01T02:43:07+00:00August 20, 2019|Categories: Budgeting, Digital Marketing, Household IP Targeting, Political, political advertising|Tags: local political camapaigns, political ads, Political Digital Marketing|

How To Tap Into Local Political Campaign’s Digital Dollars!

According to Borrell Associates “Online political spending in 2016 across local, state, and national campaigns projected to hit $1 billion.” That is a 500% increase since 2012. Of that $1 Billion, 500 Million is expected to be spent on local elections. In fact, the average town council race candidate will spend $47,000. Politicians are absolutely allocating ad budgets for digital, to [...]

By Dana|2024-08-01T02:42:07+00:00May 31, 2016|Categories: Digital Marketing, Uncategorized|Tags: digital advertising for political, local political camapaigns, political, political ads|