When Apple’s Siri first came out back in 2011 the technology was a novelty. It was cool to test out and sometimes provided informative results, but often the results were laughable. Not many people predicted voice search would become a major digital trend of the future. Voice search is defined as a speech recognition technology that allows users to search [...]
There are lots of ways to be a digital marketing guru so that your clients will look to you for advice and guidance. One is to be able to understand and explain Google Analytics reports, which we have a Google Analytics How-To Guide you should check out. Another is to be knowledgeable about your digital advertising products. In this post [...]
Wondering how a business optimizes their website for voice search? According to a recent research report, 71% of respondents would rather use voice search for something they need than to physically type in their search question. Whether we are using voice search on our phones or smart speakers, it’s definitely growing in popularity. It’s estimated that by next year, half [...]