time spent with advertising mediums

What Advertising Medium Do Adults Use The Most? (Example)

Want to know what medium do adults in the US use the most during an average day? Well, that depends on the time of day according to a new study by Nielsen. The folks at Marketing Charts put together a great graphic illustrating when people use which mediums the most. Highlights of the study are: Just over a third (34%) [...]

By Greg Swiszcz|2024-08-01T02:43:03+00:00January 28, 2019|Categories: Digital Marketing|Tags: behavioral targeting, brand awareness, frequency, retargeting, time spent with advertising mediums|

Just How Much Time Do We Spend Each Day With Digital Media?

2014 was a “banner” year for digital growth, both in advertising revenue and time spent with digital media. An eMarketer report estimates that the average US adult will have spent 5 hours and 46 minutes a day in 2014, with digital media. (Their definition of digital media includes online, mobile, and non-mobile connected devices including gaming and streaming devices.) [...]

By Leslye Schumacher|2023-06-08T15:29:04+00:00December 28, 2014|Categories: Digital Marketing, Uncategorized|Tags: newspaper, Online, outdoor, print, radio, time spent with advertising mediums|