mobile ads

Targeting Ads on Smart Speakers, Smart Phones and Smart TVs, Are You Being Smart?

Everything you read and hear in the news right now is all about the coronavirus and it is being compared to the 1918-1920 flu pandemic, so I wanted to take a look and see how far we have come in the technology world in the past 100 years: 1920: “Extra! Extra! Read All About It!” is what people would yell [...]

By Katie Pray|2024-07-25T16:24:50+00:00June 1, 2020|Categories: Address Targeting, Digital Marketing, Digital Media|Tags: alexa, Digital adverstising, geo-fencing, geo-retargeting, geo-retargeting lookalike, google home, mobile ads, mobile conquesting, OTT, over the top, smart phones, smart speakers, smart tvs|

Fat fingers? Never fear! Accidental clicks just got a lot harder to make.

How many times have you been scrolling along on your mobile phone and accidentally clicked on an advertisement? Well, you’re not alone. To address it, Google has implemented several changes to reduce accidental clicks on mobile display ads. First, Google has identified the border of an image as those areas are particularly prone to accidental clicks. If you tap the [...]

By Kiri Tamte-Horan|2023-06-08T15:27:41+00:00June 30, 2015|Categories: Digital Marketing, Uncategorized|Tags: digital marketing, Mobile, mobile ads, mobile advertising, mobile web|