pre-roll

Can Less Than 3 Seconds Of A Video Ad Have An Impact?

Nielsen recently tackled a question that many advertisers have regarding video advertising. How much does the ad benefit me (if at all) if the person skips it after a few seconds? The answer, their research shows, is…a lot! The study found significant lift in ad recall, brand awareness and purchase consideration even for people who saw the video before it started [...]

By Leslye Schumacher|2024-08-01T02:41:21+00:00April 29, 2015|Categories: Uncategorized, Videos|Tags: online video, pre-roll, video ad impact, video ads|

“Completers” Are Better Than “Clickers”

If you are doing a video pre-roll campaign, there are a lot of metrics you can measure, but which are the most important? Impressions? Click-Through-Rates? Completion Rates? A study done by Vindico clearly demonstrated that what counts for video ad campaigns are Completion Rates, saying, “Click Through Rate is the King of False Positives” The report goes on to explain [...]

By Leslye Schumacher|2024-08-01T02:37:31+00:00October 7, 2014|Categories: Digital Marketing, Television, Uncategorized, Videos|Tags: click-through-rates, completion rates, CTR, pre-roll, video|