The Omnichannel Experience may sound like an action movie you would see in an IMAX theatre, but this concept is a new marketing trend that is expected to explode in 2015. The omnichannel marketing experience is a term that describes the seamless, cross-channel shopping habits that consumers have latched on to this holiday season and are expected to stay latched [...]
Millennials, or the generation born between 1980-2000, have inherited a reputation of being “entitled,” “enigmatic,” and even “slackers.” Unfortunately, it is not only the millennials as a whole who are underestimated and underrepresented, it is the women within the 16-34 age group who are the most misunderstood, despite their huge buying power. Small businesses seeking the attention of women 25-54 [...]
Not sure what people are talking about when they say "RTB"? This infographic explains it all!
Retargeting web visitors is a common best practice to maximize conversions and invite back potential customers to your website. Our clients often ask us to help retarget (or remarket) their web traffic. Retargeting technology uses a pixel (lines of HTML code), which creates a cookie to track site visitors. But how the heck do you install that pixel? Wordpress doesn't [...]