As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things. I’m going to let you in on a secret: it’s not. Digital marketing, if anything, is going to help you make money, not waste money.
It doesn’t have to be a huge process either. You don’t need an entire in-house digital marketing team to spearhead your effort. It’s easier and much simpler to give control of your digital marketing campaign to……… a digital marketing company. Your mind is blown isn’t it? I know. This is big stuff.
More than making the process easier for you, a digital marketing company has access to platforms and insights that your company alone may not have. Plus, with a digital marketing company, you have a team of people whose job it is to run a successful campaign for you. They are trained to manage digital campaigns and to help you through the process.
The knowledge that digital marketers have goes further than guess work. Because they live in the digital marketing world, digital marketers know the best ways to effectively reach your target audience. Digital marketing is able to very precisely target the demographic you are trying to reach. On Facebook alone we can target people by their net worth, job title, college, and even a band they like, plus layer in key performance indicators you can’t find on Facebook like call tracking and view-throughs. Then duplicate that type of targeting on many other platforms. It’s hard to make the most of your campaign if you don’t even know all of the targeting possibilities available.
Another added bonus of digital marketing is the ability to measure campaign results daily. Want to know how many people have seen your ad and if they were interested enough to click on it? We can find out. Interested in how many people saw your ad and then sought out your website? We’ve got you covered there too. Along with these insights (and many more) comes the ability to change the direction of your campaign if you see something isn’t working. Digital allows us to make small or large changes as soon as an issue arises; or, if the campaign is going fabulously, it can easily be made even more fabulous. This lets you make sure your money is being spent effectively and not going to waste.
When you hire a digital marketing company to help you, it’s like you’re growing your company without actually adding any more staff members. With a digital company, you have a whole team of trained individuals monitoring your campaign and keeping tabs on it. Plus, you get the added benefit of staying up to date with industry trends without having to take time out of your schedule to do the research. With the constantly-evolving nature of technology, it is a necessity to stay ahead of the curve. Lucky for you, with a team of digital marketers comes a team who pays special attention to industry changes and updates.
Besides all of these great things I just mentioned, the number one perk of digital marketing is that it works quickly. You can make an ad one morning and see leads and even sales from it the next day. Having a digital marketing team on your side means things can get up and running quickly. By hiring a digital marketing company, you give yourself more time to focus on managing your company instead of hiring and teaching new people or worrying about your campaign’s progress. Having an entire team dedicated to making your digital campaign successful will take one thing off your plate so you can focus on the other tasks that matter most to your business.
