Everyone is talking about AI - but HOW should you use it? What platforms work best for digital marketers? Let's do a deep dive into how you can practically use AI in your digital marketing. Key Takeaways from this article: How AI can be used effectively in targeting digital ads Which AI platforms can be useful in creating digital [...]
Digital Out-Of-Home (DOOH) is reaching people when they are off-line going about their daily business (shopping, dining out, getting gas, at an ATM, in an elevator, at a movie). It’s about getting your message to people across public digital screens, on a local level. Key takeaways from this article: DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that [...]
Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital [...]