Technology has changed consumer behavior and disrupted many business sectors over the last 15 years. The touch points to connect and engage consumers now require new marketing channels. Advertisers are harnessing innovation and data to drive marketing decisions. Today, online marketing may include, retargeting, behavioral and keyword targeting, video, SEO, mobile conquesting, native advertising, social media and blogging to...
As reliable as New Year’s Resolutions, so are the articles about 2017 trends. This year is no exception with entries from all walks of life, from catering to Social Media and all points in between. For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change. Below are my thoughts...
Step into our time machine and travel back to September 4, 1998 when Google was founded. This is what their website looked like: That's Google in Beta test mode and trying out their new colorful logo. Let's travel back a bit further, to July 5, 1994, when Amazon.com was founded. This what their website looked like: Scads of sports stuff? A...
Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital. Yet I feel that many in the media sector don’t understand the velocity of the change and...
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