How To Reach Millennials With Your Digital Advertising
With over 171.5 million people owning a smartphone worldwide, it’s almost irregular not to have one. Of those 171 million, 85% of these owners are millennials. To go even further into millennial smartphone usage: 85% of Millennials aged 18-24 own smartphone devices and 86% aged 25-34 own them. However, while there is a divide amongst ages, there isn’t a divide between genders....