Social Mirror Ads: How Have They Changed?

Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience.

Key Take Aways From This Article:

• What a Social Mirror ad looks like and its features
• What are Social Mirror OTT ads and how are they different
• How Social Mirror Creative AI helps optimize your ad creative
• The audience targeting options for Social Mirror ads
• Why you should use Social Mirror ads

What Are Social Mirror Ads?

Social Mirror Ads mimic the appearance of social media posts but are shown on websites and apps across the internet. They combine the engaging aesthetic of social media with advanced targeting options typically found in programmatic advertising. This gives advertisers the best of both worlds: the familiarity of social media visuals and the expansive reach of the web.

Key features of Social Mirror Ads include:

• Logo, Headline, and Description: These elements remain on-screen throughout the ad experience, ensuring consistent branding and messaging.
• Interactive Call-To-Action (CTA) Buttons: These buttons can drive various actions such as:
  • Click-to-Website
  • Click-to-Email
  • Click-for-Driving-Directions (on mobile)
  • Scan-to-Call, Scan-to-Map, or Scan-to-Email (OTT-exclusive CTA options via QR codes)
  • All Calls-To-Action buttons are completely customizable to cater to your audience.

• QR Codes on Social Mirror OTT: These provide a seamless way for viewers to engage directly with the ad, whether it's visiting your website, calling your business, or navigating to your location. Now OTT is really set up to measure results.

Social Mirror OTT: A New Frontier: Social Mirror Ads have expanded into Over-The-Top (OTT) platforms, combining the visual and interactive elements of traditional Social Mirror Ads with the high-impact placement of streaming services. With Social Mirror OTT, your logo, headline, description, and QR code stay on-screen during the entire ad experience. This ensures that your brand message is not only seen but also acted upon.The addition of OTT capabilities has made Social Mirror Ads more versatile than ever, allowing advertisers to reach audiences on connected TVs.

Creative AI: Revolutionizing Ad Performance: One of the most exciting recent developments in Social Mirror Ads is the introduction of Creative AI. This cutting-edge feature allows us to take your ad post and create up to 16 different versions of it. Here’s how it works:

• Creative AI tests various combinations of CTA buttons and color schemes to determine which perform the best.
• The system automatically serves the top-performing versions to maximize engagement.
• Importantly, your text copy remains unchanged, ensuring your core message stays intact.

This level of optimization means you’re not just running ads—you’re running the best possible version of your ads, every single time.

Targeting Options: Beyond Social Media Paid Ads:

Social Mirror Ads offer far more sophisticated targeting capabilities compared to traditional social media paid ads. These include:

• Behavioral – thousands of targeting categories including demographics, on-line and off-line behaviors, and interests
• Keywords – target a list of up to 500 keywords related to your business, and show ads on the web pages where they appear
• A.I. Targeting – Showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad
• Retargeting – Following people after they leave your website and showing them your Social Mirror ad, on other websites and apps they go to, across all devices.
• Custom Audience Matching & Lookalike Audiences– target people on your list of emails, addresses, or phone numbers and show them Social Mirror ads when they browse websites and apps.
• Geo-Fencing & Geo-Retargeting – Drawing a virtual fence around a location and showing your Social Mirror ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.
• Visit Tracking – On-site visits to your business can be tracked for people who have been served your Social Mirror ad on any of their devices, who then come to your location with their mobile phone.

These robust targeting options allow advertisers to connect with the right audience at the right time, ensuring maximum ROI.

The Numbers Don’t Lie:

When it comes to performance, Social Mirror Ads are in a league of their own. On average, these ads achieve seven times the national click-through rate, making them one of the most effective ad formats available today.

Why Choose Social Mirror Ads?

Social Mirror Ads aren’t just another ad format—they’re a smarter, more effective way to reach your audience. By combining the familiarity of social media visuals with the expansive reach of web and OTT advertising, plus the game-changing power of Creative AI, Social Mirror Ads deliver results that traditional ad formats simply can’t match.Let us help you craft a Social Mirror Ad campaign that drives real results. From advanced targeting to cutting-edge AI optimization, we’ve got you covered.