We often hear, “I don’t want my ads showing up in gaming apps.” But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table. When we say “gaming apps” you’re probably envisioning a Gen Z guy playing Minecraft on his phone. Nope! A new survey of 207,500 North American mobile gamers conducted by [...]
The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And according to eMarketer, Digital Video [...]
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life. There is no doubt that retailers love this time of year, but one particular business that sees [...]
With six locations in a competitive market, a local credit union set out to capture the seasonal demand for RV loans as summer approached. Building on its established branding in the community through ongoing radio and digital campaigns, the credit union partnered with Vici Media to refocus its strategy and reach ambitious new goals. Strategy: Precision Targeting for RV Enthusiasts [...]
An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors. Strategy: Connecting with Families and the Hispanic Community [...]
Attracting prospective students and their families to local colleges is no easy task in today's competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, showing that no two student [...]
As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible. With a diverse audience of designers, developers, decision-makers, entrepreneurs, and technologists, the challenge [...]
Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience. With Amazon Prime, you’re not just reaching an audience—you’re engaging a highly attentive and loyal community. If you’re still imagining, imagine [...]
SKIM THIS ARTICLE Digital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers. The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics. DOOH is poised for significant growth, driven by advancements [...]
There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes. According to Forbes, the average person has 8.4 social media accounts globally, and 7.1 in the United States. The average person [...]
Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed". Why would someone buy from you if they don’t trust you? Sounds pretty simple to understand, right? In business, we need to ensure that we are doing what we can to build and grow our relationships with our [...]
In today's digital landscape, where competition is fierce and attention spans are short, the difference between winning over a potential client and losing them to a competitor often comes down to one thing: research. Understanding your prospects, their industry, and their unique challenges isn’t just an advantage—it’s a necessity. When you take the time to dig deep into the specifics [...]
Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business. My brother now has a family of his own and [...]
"Why is it so hard to find employees to come work for my company?" "We’ve had these positions open for months." "We can’t find the right people to fill this position." "What do we do?" Sound familiar? So many companies, large and small, are having difficulty filling positions. These positions range from general customer service roles, to food servers [...]
It’s the sound we interpret a clock to make. It’s also a lyric that is used in a lot of songs, especially country songs. It’s also a social media platform that has taken several countries by storm, and that is TikTok. TikTok is a video sharing app where users can create and share short videos typically featuring tutorials, music, dance, [...]
Are you flying blind with your digital campaigns? No you are not! The magic lies within the monthly review! Let's unravel the ultimate question of, "Is it working?" Well first before we determine that, we need to know what are we measuring to determine success and make that the focus of a campaign reporting review. Let’s break down some highlights [...]
Investment Marks the Formation of Rockbridge’s New Digital Media Platform DETROIT, MI, June 5, 2024 – Rockbridge Growth Equity (“Rockbridge” or “the Firm”), a partnership-oriented middle market private equity firm with a differentiated approach to building and growing companies, today announced that it has made a majority investment in Vici Media Inc. (“Vici” or the “Company”), a provider of white [...]
SKIM THIS ARTICLE:Digital Dominance: Political candidates are shifting to digital advertising for the 2024 election, projected to consume 28% of campaign spending—up nearly triple since 2020. The use of Over-the-Top (OTT) ads allows for broad, targeted outreach, making it easier to engage voters regardless of location.Engagement Through Video: Video advertising remains crucial, with formats like Social Mirror ads designed to [...]
Gone are the days of needing professionally made videos for 100% of your video marketing needs. User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark. Unveiling the Magic of User-Generated Video Content Picture this: real people, real experiences, and real stories—all captured on camera and shared with [...]
Digital has a leg up compared to other forms of media because it is more trackable. You can get an idea on what consumers are doing after they see the ad or after they click the ad through what is called a conversion. A conversion is the action someone takes on the advertiser’s website after they have seen the ad [...]
