Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices. If businesses aren’t reaching them where they actually are, they’re missing out on top talent. Key Takeaways from this [...]
Advertising for banks and credit unions doesn’t have to be complicated. Whether you’re a small community bank or a large financial institution, there are proven strategies to help you stand out, connect with your audience, and increase customer loyalty. The key? Understanding where your audience is and how they interact with digital media. Key Takeaways from this article: Discover the [...]
Digital Out-Of-Home (DOOH) is reaching people when they are off-line going about their daily business (shopping, dining out, getting gas, at an ATM, in an elevator, at a movie). It’s about getting your message to people across public digital screens, on a local level. Key takeaways from this article: DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that [...]
In the world of digital advertising, there are a lot of buzzwords, acronyms and just plain jargon. Sometimes it can seem challenging or overwhelming to keep up to date and stay on top of all of these terms. The good news? It doesn’t have to be complicated. It doesn’t have to be difficult. We've prepared a list of the terms [...]
Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?" Here’s a little secret: objections aren’t obstacles—they’re golden opportunities. Think of objections like plot twists in a blockbuster movie. Without them, the hero (that’s you) wouldn’t get to showcase their skills, deliver a mic-drop moment, and walk off into the [...]
It's a whole new ballgame with SEO since AI platforms have gained in dominance. Google's recent core updates emphasized originality and relevance to rank high on a search page. Meaning you will be rewarded for content that offers unique insights and value rather than relying on generic or AI-generated material. Businesses should focus on creating well-researched, user-focused content that aligns [...]
Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital [...]
We wanted to dig in and give you some insights into digital marketing trends that businesses should consider in 2025, focusing on strategies such as social media video, SEO (and how AI now impacts it and zero-click searches), and OTT (over-the-top) advertising. We will also talk about how to use AI tools for content creation and ads, and omnichannel [...]
Mirror Mirror on the wall, who is the fairest digital product of all? Social Mirror Ads! A game-changing ad format that mirrors the look and feel of social media platforms but is displayed across the web and apps, making it a versatile and powerful tool for reaching your audience. Key Take Aways From This Article: What a Social Mirror [...]
We often hear, "I don’t want my ads showing up in gaming apps." But here’s the truth: if you're not advertising in mobile games, you're leaving significant opportunities on the table. Key Takeaways From This Article: Diverse Audience: Mobile gaming attracts a wide demographic, with 43% of players aged 43 and older, and a nearly equal gender distribution (51% female). [...]
The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And according to eMarketer, Digital Video [...]
It’s that time of year where we are all busy with all the things. From Thanksgiving through the end of the year, it seems like there is always something going on from holiday parties, kids holiday events at school, or just daily life. There is no doubt that retailers love this time of year, but one particular business that sees [...]
With six locations in a competitive market, a local credit union set out to capture the seasonal demand for RV loans as summer approached. Building on its established branding in the community through ongoing radio and digital campaigns, the credit union partnered with Vici Media to refocus its strategy and reach ambitious new goals. Strategy: Precision Targeting for RV Enthusiasts [...]
An outdoor shopping and dining complex sought to enhance local tourism, driving customers to their stores and restaurants. With a focus on delicious food and unique shopping opportunities, they partnered with Vici Media to launch a strategic marketing campaign that highlighted exciting promotions, including grand openings and seasonal events, to attract visitors. Strategy: Connecting with Families and the Hispanic Community [...]
Attracting prospective students and their families to local colleges is no easy task in today's competitive academic landscape. A local community college recently partnered with Vici Media to raise awareness and boost enrollment, focusing on high school students, parents, and individuals seeking continuing education or certificates. Their goal was to craft a message of inclusivity, showing that no two student [...]
As the world continues to adapt to new norms, a technology company faced a pivotal decision: how to transition their annual in-person event to a virtual format. Each year, this organization hosts a polyglot technology conference, celebrating the tools, processes, and people that make open-source innovation possible. With a diverse audience of designers, developers, decision-makers, entrepreneurs, and technologists, the challenge [...]
Every second, millions of Amazon Prime users are tuning in to binge-watch their favorite shows, stream live sports, or catch the latest blockbuster. Now, imagine your brand joining them on this journey, seamlessly integrated into a premium entertainment experience. With Amazon Prime, you’re not just reaching an audience—you’re engaging a highly attentive and loyal community. If you’re still imagining, imagine [...]
SKIM THIS ARTICLE Digital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers. The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics. DOOH is poised for significant growth, driven by advancements [...]
There is so much more to social media than meets the eye. It’s a great way to keep up with family and friends, a great place to learn some neat “hacks”, and it’s an easy place to get recipes. According to Forbes, the average person has 8.4 social media accounts globally, and 7.1 in the United States. The average person [...]
Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed". Why would someone buy from you if they don’t trust you? Sounds pretty simple to understand, right? In business, we need to ensure that we are doing what we can to build and grow our relationships with our [...]
