You Sold It, Now What? A Post-Sale Playbook for Digital Advertising Success
You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations
"From Mad Men to Machines: How Has AI Transformed Digital Advertising?"
Everyone is talking about AI - but HOW should you use it? What platforms work best for digital marketers? Let's do a deep dive into how you can practically use AI in your digital marketing.Key Takeaways from this article:How AI can be used effectively in targeting digital adsWhich AI platforms can be useful in creating digital ads and marketing materialsUsing AI to generate summaries and key insights into digital campaign reportsThe best ways to use AI to be more efficient in your digital marketingArtificial Intelligence
What is Digital Out-Of-Home and does it work?
Digital Out-Of-Home (DOOH) reaches people when they are offline, across public digital screens, on a local level.Key takeaways from this article:DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that leverages digital screens in public places
What’s The Lay Of The Land For Native Advertising This Year?
Native ads work because they seamlessly blend into the look and feel of the platforms where they appear, capturing over twice the attention of traditional banner ads while building trust through educating and informing. With trends like branded native video hotter than ever, combined with content-driven landing pages, Native ads are set to remain a powerful, non-intrusive tool for digital marketing success
