Digital Marketing Basics

Online Audio is a great tool to enhance a digital campaign and falls within the branding and awareness part of the sales funnel. Audio reaches consumers while they're engaging in other things like commuting, working out, or cooking...

Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.

Let’s be honest: our phones go everywhere with us. From the office to the couch, the grocery store to the bathroom (yes, really), mobile devices are an extension of ourselves—and our behavior proves it

Let’s be real—job seekers today aren’t just scrolling through job sites hoping to stumble upon their dream job. Just like passive job seekers, they’re on social media, streaming videos, listening to podcasts, and casually swiping through content on their mobile devices

Ah, objections. The moment a potential client crosses their arms, raises an eyebrow, and says, "But why should I?"  Here’s a little secret: objections aren’t obstacles—they’re golden opportunities

"Why is it so hard to find employees to come work for my company?"  "We’ve had these positions open for months."  "We can’t find the right people to fill this position

Gone are the days of needing professionally made videos for 100% of your video marketing needs.  User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark

Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services

Cowabunga Dudes!Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year.  Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business

Digital Display advertising refers to the promotion of products or services through display ads on digital platforms such as websites or mobile apps.  Over the past two decades, digital display advertising has revolutionized the way businesses reach their target audiences and has become a cornerstone of modern marketing

Looking at the entire landscape of digital advertising, there is a plethora of digital products out there.   Here at Vici, we have a wheel that we introduce businesses to that incorporates 14 top level products, with lots of elements within each product

As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year.   A question that we get asked quite often is “How much should I invest into digital advertising next year?”This is a great question, as we are seeing an increase in digital advertising spend throughout the United States