Resources

Digital Ads

Insights and strategies for running effective digital ad campaigns across display, video, social, and mobile platforms. Stay current and drive results.
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How Do I Use Digital Advertising to Boost My Business During the Holidays?
The holidays aren’t just about reaching more people—they’re about reaching the right people, at the right time, with the right message.
Greg Swiszcz
October 8, 2025
Amazon’s Data Engine Is Changing the Way Cars Are Sold
Amazon is now the largest online retailer of auto parts in the world where people do vehicle research and buy vehicles through Amazon Showroom.
Katie Pray
October 1, 2025
TikTok: Why Brands Can’t Afford to Skip the Scroll
TikTok has over 1 billion monthly active users globally. TikTok emphasizes quick, engaging, and easily shareable content, making it ideal for viral trends.
Jennaya Sullivan
September 24, 2025
Why Now Is the Time for Beauty Brands
This policy shift is your cue. If you've been waiting to push that aesthetic, or raise the branding bar for beauty mavens, this is it.
Dan Charon
September 16, 2025
Connected TV (CTV) + Social Mirror = Your Multiscreen Power Play
With short-form video and CTV ads rated most “effective” across the board, it’s clear where the smart money’s going.
Katie Pray
August 13, 2025
How to Effectively and Confidently Explain Monthly Marketing Reports to Your Clients
The biggest mistake marketers make is emailing the monthly report and considering the job done. A static PDF or dashboard link without explanation leaves clients to interpret results on their own
Jennaya Sullivan
July 30, 2025
The Dream Team called Vici Trainers
This is a group that cares deeply, listens carefully, and can help you win consistently!
Dan Charon
July 23, 2025
Prospecting For Digital Dollars: A Smarter Way to Find and Win Clients
Not all businesses are created equal when it comes to digital spend. You don’t need to guess who’s worth your time we already know the industries leading the charge in digital dollars.
Greg Swiszcz
July 16, 2025
YouTube+: The Branding and Awareness Machine
In today’s digital landscape, attention is everything and YouTube is where that attention lives. With billions of users, laser-sharp targeting, flexible budgets, and measurable performance, advertising on YouTube isn’t just a trend it’s a strategic advantage.
Dan Charon
June 25, 2025
From Pitch to Performance: Selling Smarter with Digital Media
The best digital salespeople aren’t just selling—they’re guiding. With the right materials, mindset and momentum, your pitch becomes a performance your client won’t forget.
Tracey Geary
June 10, 2025
Are You Missing Out on the Marketing Power of the Theatre of the Mind? Online Audio!
Online Audio is a great tool to enhance a digital campaign and falls within the branding and awareness part of the sales funnel. Audio reaches consumers while they're engaging in other things like commuting, working out, or cooking...
Katie Pray
June 3, 2025
Meet Website Visitor ID: The Game-Changer in Deanonymizing Your Website Traffic
Website Visitor ID is like giving your website x-ray vision. With one simple pixel placed on your site, we can identify 20–50% of your visitors and give you the details to help you take action.
Allison Gibson
May 28, 2025