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You Sold It, Now What? A Post-Sale Playbook for Digital Advertising Success
You closed the deal—congratulations! But you’re not done. Now comes the real work: delivering results that match your client’s expectations
Jennaya Sullivan
May 8, 2025
Are You Following the Proper Steps to Close Digital Sales?
ABC is an acronym for a lot of things. If you’re learning CPR, they teach you ABC to look for Airway, Breathing, and Circulation
Katie Pray
August 2, 2022
Digital Advertising Trends
Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end
Greg Swiszcz
September 6, 2019
Do Credit Unions Utilize Digital Advertising?
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand
Greg Swiszcz
March 27, 2019
Digital Ad Spend Surpasses 50% of Total Ad Spending in the U.S.
Earlier this year, eMarketer, Marketing-Interactive, and CNBC  all predicted that digital ad spend would surpass 50% of advertising dollars in the U.S
Greg Swiszcz
October 9, 2018
Christmas In October?
Most people frown at the thought of thinking about the holiday season now and prefer to wait until after Halloween and Thanksgiving. It makes us cringe when we walk into a home decor or craft store and it is already filled with Christmas trees, lights and aisles of gift wrap and bows in September or even October
Allison Gibson
October 1, 2018
IRS Contributes 3rd Party Income Data to Facebook (Example)
As we know, Facebook has been under scrutiny when it comes to their targeting capabilities and what they can/cannot do.Earlier this year, we learned that Facebook was removing many 3rd party categories from their targeting offerings and that they would take effect October 1st, 2018 (link here: https://vicimediainc
Greg Swiszcz
September 13, 2018
Need More Calls? Mobile Ads have it all!
Think people do not call anymore? Not true. In the digital fast-paced world we live in, phone calls still are a viable source of leads and sales
Allison Gibson
August 31, 2018
How Does Back to School Impact Automotive Advertising?
They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice
Greg Swiszcz
August 24, 2018
Be MORE than just a digital salesperson
It is important to make sure to stand out to your clients. According to some recent sales statistics, it takes 8 cold call attempts to reach a prospect and once you get the interest of a prospect, it then takes 5 follow-up calls to take things to the next step
Allison Gibson
July 6, 2018
I don’t have time to meet. Can you just send me your presentation?
If you are in sales, you have heard this statement. Probably many times and in different ways:“Just send me your notes
Dana Bojcic
June 24, 2018