automotive

December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry

COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models

Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020.  Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng

They’re making a list and checking it twice. But, it’s not to see who’s naughty or nice

The mail arrives daily in the usual way, but the mail that makes it into my house depends solely on who brings the mail from the mailbox.  While everyone usually brings in the bills, the rest is dependent on who physically carries the mail from the box to the counter

Times Inc. owned technology giant Viant, recently published a research study examining Hispanic American automotive buyers and found that this population is the most receptive to digital advertising

In a previous post I talked about ways that automotive dealers can use mobile – and specifically location based targeting, to reach consumers who are ready to purchase a vehicle. That has led to several questions from clients

Real estate agents’ favorite line is now moving into the field of digital marketing: location, location, location. The number of smartphone users is rapidly increasing; it is predicted that the number of smartphone users will reach two billion people worldwide this year

The average American consumer considers 2 or more types of vehicles and 5 brands before making their car-purchasing decision. 60% of people are “in market” for a car for at least 6 months, gathering research and seeking advice to help guide their decision making

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers