While most businesses recognize the importance of having an online presence in this technological age, new studies are showing how important it actually is, especially for small businesses. A recent survey asked internet users in the US how having an online presence can impact a small business

If you’ve heard of Adpocolypse, and actually feel like it’s the end of the world for digital marketing, you have my permission to take a deep breath and relax.  For those of you who have not heard of Adpocolypse, it is the seemingly detrimental trend of internet users employing ad blockers so they are not shown digital display ads

If you’re looking for a new trend that isn’t high-waisted shorts or man buns, look no further than digital video.  Recent studies have found that digital video spending is on the rise, and shows no signs of slowing down

Locavore, hypermiling, refudiate, selfie, and…. ‘Face with Tears of Joy?’ () One of these things is not like the others

As a small business, you may be pinching pennies and trying to save money wherever you can by not doing anything excessive or unnecessary. And you may be of the mindset that digital marketing is one of these nonessential things

A carousel is no longer only found at carnivals and parks. Now, you see carousels all the time on your Facebook or Instagram News Feed (and may not even notice)