SVOD

Is OTT Part of Your Marketing Mix?

If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast. While this year has brought a lot of turmoil to consumers, [...]

By Katie Pray|2024-08-01T02:43:15+00:00December 15, 2020|Categories: OTT/CTV|Tags: ai, artificial intelligence, AVOD, behavioral targeting, Branding, Connected TV, Cord Cutters, Cord Nevers, Netflix, OTT, OTT Ad Spend, over the top, Pluto TV, Roku, Set Top Box, Sling TV, Smart TV, Streaming, SVOD|

What is OTT, CTV, vMVPD, SVOD and all the rest of those new digital video terms?

With the rapid changes in digital video it’s hard to keep up with all the new terms for how video content and ads are delivered to consumers. As you are probably aware video ads are considered to be one of the premiere ways to reach consumers. Videos will represent 82% of the web traffic by 2021, and 64% of users [...]

By Leslye Schumacher|2024-08-01T02:43:04+00:00April 23, 2019|Categories: OTT/CTV, Videos|Tags: Addressable TV, CTV, OTT, SVOD, video, vMVPD|