Streaming

Do you REALLY Know what OTT is?

In a world of video there are so many terms out there. Video, OTT, Linear TV, Cable TV, Broadcast TV, CTV, ATV, Pre-roll and more! Hence the confusion. In a recent study done by Borrell Associates shows that more than 50% of small and medium-sized businesses DO NOT know what OTT is. That is a staggering number. Part of the [...]

By Allison Gibson|2024-07-25T16:12:36+00:00July 22, 2021|Categories: Digital Marketing|Tags: CTV, OTT, Streaming, video|

Is OTT Part of Your Marketing Mix?

If the terms “Ew, David” or “Carole Baskin” or “Strike First, Strike Hard, No Mercy”, mean anything to you, you have most likely watched Over The Top (OTT) programming. OTT is video programming that a user is watching through the Internet, instead of watching through traditional cable or broadcast. While this year has brought a lot of turmoil to consumers, [...]

By Katie Pray|2024-08-01T02:43:15+00:00December 15, 2020|Categories: OTT/CTV|Tags: ai, artificial intelligence, AVOD, behavioral targeting, Branding, Connected TV, Cord Cutters, Cord Nevers, Netflix, OTT, OTT Ad Spend, over the top, Pluto TV, Roku, Set Top Box, Sling TV, Smart TV, Streaming, SVOD|