Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • [...]
When looking at the days of the week, my favorite day isn’t Saturday or Sunday, or even Friday; it’s Thursday. Thursday is when you’re close to the weekend and you have the whole weekend to look forward to, including a Friday night. May is my version of Thursday when it comes to months because we are getting so close to [...]
How are you doing with your New Year’s Resolution? Have you skipped the gym already? Have you polished off that bag of Cheetos all by yourself? Have you already thrown out your 40oz Stanley mug because carrying around 40oz of water turns out to be way more annoying than you thought? Or maybe you have changed out water for wine [...]
December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”. According to Spotify, I don’t branch out much with [...]
Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he wants [...]
Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider. If you are currently offering these ads to your clients, or maybe just thinking about offering these types of ads, we [...]
There are many names for Pay-Per-Click (PPC) Ads you may have heard; Google Ads, AdWords, and even SEM (Search Engine Marketing). They all mean the same thing. When it comes down to it, Pay-Per-Click ads are text ads shown on the Google search engine results page when a user searches keywords related to your business. This can happen across any [...]
When creating a digital marketing strategy, it is easy to become enamored with products that are at the bottom of the sales funnel. It would be easy to think, “I’m going to focus only on Pay-Per-Click/Search Engine paid ads, Retargeting and SEO because they will help me drive the most conversions.” This way of thinking is not entirely untrue as [...]
At first glance Pay-Per-Click ads (or Google AdWords) seem more efficient because they average a much higher click through rate than impression based advertising. So if you are solely looking at the cost per click, it would seem that PPC is cheaper and more effective. For most local to medium sized businesses this is not the case. Truly targeted digital [...]
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in [...]
On Friday, February 19th 2016 Google confirmed that the search engine results page (SERP) will no longer show text ads down the right hand side of a search, worldwide. Replacing the old format will be four text ads displayed above the organic listings, as well as three text ads that will appear at the bottom of the page. So you [...]
Display advertising will overtake Paid Search (pay-per-click) advertising in 2016 for the first time according to eMarketer’s estimates. This fact underscores what we have been saying here at Vici for a while now…Paid Search isn’t the only game in town and it isn’t always the best use of your digital ad dollars. Paid Search is for customers who are ready [...]
Well, they’re all good ways to optimize your digital campaign! Search retargeting, keyword targeting, and PPC (pay-per-click) are all forms of keyword advertising, and oftentimes get confused for one another. While they are similar in some aspects, they each have unique responsibilities that make them different. Outlined below is the function each one serves: Keyword Targeting is probably the most [...]
“Pay-Per-Click works for everyone!” “You’ve got to be doing “AdWords!” “Every media campaign should include Pay-Per-Click!” These are some of the most prevalent myths circulating. These myths are costing local businesses a lot of money in misdirected advertising. The truth is Pay-Per-Click isn’t for everyone, especially small businesses and here are some reasons why. […]
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads. Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014. Slightly Better than paid search- 43% Much better than paid search- 26% About the same as paid search- 14% Much less than paid search- 8% Google is seeing a shift in [...]
Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here's some common acronyms and what they mean. Got something to add? Be sure to leave a comment! CPM means Cost per thousand. So why isn't it CPT? The ‘m’ is a Roman Numeral that stands for 1000. CTR means Click Through [...]