The holiday shopping season is the Super Bowl of retail. Every brand, big or small, is vying for consumer attention, and traditional advertising methods just aren’t cutting it anymore. Enter Connected TV (CTV) and Over-The-Top (OTT) advertising, a game-changing strategy that allows brands to meet shoppers right where they are—on their favorite streaming platforms. And according to eMarketer, Digital Video [...]
Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business. My brother now has a family of his own and [...]
SKIM THIS ARTICLE:Digital Dominance: Political candidates are shifting to digital advertising for the 2024 election, projected to consume 28% of campaign spending—up nearly triple since 2020. The use of Over-the-Top (OTT) ads allows for broad, targeted outreach, making it easier to engage voters regardless of location.Engagement Through Video: Video advertising remains crucial, with formats like Social Mirror ads designed to [...]
We all know it. The boxes, the bags, the trucks, the smile logo. I know I’m not only one that has ever seen an Amazon truck pull up to their house and think “well what the heck did I order now?!” What started out as an online store for textbooks has grown into an empire. You can now get (almost) [...]
Andy Williams said it best when he said “it’s the most wonderful time of the year.” 2024 is now just a few weeks away and we have served over 1.9 billion impressions this year. Let’s take a look at the top 10 verticals for campaigns in 2023: • Health Care Services • Events/Concerts/Fireworks • Education • Automotive • Non-Profit/Arts • [...]
Advertising methods have evolved significantly throughout history. In the early days of business, long before the digital age, companies used various strategies to promote their products and services. During the Middle Ages, local markets were common and town criers played a significant role in advertising. They would announce the arrival of merchants and their wares and shop signs had images [...]
We’ve all been there. You’re in a social setting where you don’t really know anyone, but it’s a social setting, so you’re supposed to be…social. For some, this comes very easy and for others, it causes panic. In these situations, there are a couple staples you can use to start that awkward small talk, like asking where you’re from or [...]
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers have [...]
I grew up in Syracuse, New York which is known for two things: snow and Syracuse University sports. While most people are familiar with the longtime Syracuse basketball head coach, Jim Boeheim, but my favorite thing about Syracuse University is football. It is the home of the legendary number 44 for Jim Brown, Floyd Little, and Ernie Davis. Growing up, [...]
December is always the month where we reflect on the last 12 months and see how we grew and what we can do to move forward. Personally, I like to see what technology thinks of how I lived my last 12 months with things like Spotify’s “Wrapped”, and Instagram’s “Top 9”. According to Spotify, I don’t branch out much with [...]
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United [...]
As technology advances, so does the need for creativity. When you can advance both at the same time, that puts you ahead of your competition. That is what we do. We always Beta Test new and innovative technologies to keep our clients on the cutting edge. We want you to have everything that is new and shiny, and an opportunity [...]
I have always been a pretty neat, clean, and tidy person. I don’t like clutter, I like seeing the lines on the carpet from a vacuum in a room, and everything (and I mean everything) has a place. Well, having kids changes that because now my living room looks like a bomb went off at any given point with the [...]
The Starbucks Pumpkin Spice latte debuts today, August 30, 2022. Yes, there’s a feeling in the air with marketers, that October is right around the corner. That means pumpkin-spiced everything. Walks to raise money for Breast Cancer Awareness. A high volume of commercials from the politicians who are running for office. Fall is officially upon us, and advertisers have a [...]
The “ber” months are approaching quickly and that means cooler weather, reasons to eat a lot of pie, and everyone’s favorite- political season. That’s right, political season is already ramping up and we are seeing and hearing ads for all sorts of political races from local ballots to nationwide races. This year, political ad spending is set to smash records [...]
It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know. “They don’t know that we know they know we know.” Sometimes this is how it can feel [...]
Being in sales can really make you relate to the life of a toddler in the sense that they are constantly told “no”. For example, when my three-year-old wants to wear shorts but it’s snowing outside, he hears “no”. When he refuses to eat his dinner but asks for ice cream before bed, he again hears “no”. When he wants [...]
Yes, it CANnabis! Cannabis is a budding industry and is really starting to grow like a weed as more states start to legalize recreational use of marijuana. Support for legal marijuana is at an all-time high (no pun intended) of 68%, with the percent being even higher among 18 to 29 year old’s at 79%. With more and more states [...]
In my last blog OTT/Connected TV AND On-Site Visit Tracking has ARRIVED, I referenced the Jetsons and Saturday morning cartoons, which I know showed my age. If you are old enough to have experienced Saturday morning cartoons and the Jetsons, you may also recognize this next reference as well! During those Saturday morning cartoon marathons, we also had awesome commercials. [...]
When I was younger, ok MUCH younger, I used to watch the Jetsons during Saturday morning cartoons. If you are not familiar, the Jetsons was about a futuristic family that premiered in 1962 and it was set 100 years in the future, so 2062. So, what did the Jetsons predict that is already here in 2021? Well, things like video [...]