geofencing

When you explain to a business owner that they could put a virtual fence around their competitors’ locations and target people while at that location, their eyes light up and they start seeing dollar signs. “You mean that I can show MY ad to people while they are AT my competition?” Why yes, Mr

There are several “geo” terms in digitaladvertising, and it can be complicated to determine which option is best foryour campaign. With so many opportunities and choices it is important tounderstand the differences

Maybe…Maybe not.  How do you know?  First let’s start with what IP Targeting is