I am so passionate about conversions that when I talk about them, I have this image of Madonna signing “Con-ver-sions” into a microphone with her white gloves on, to the same tune and beat as “Like a Virgin”- Anyone else? No? Well, you should! Conversions can take a mediocre digital campaign and make it a stellar digital campaign. Why all [...]
An ad campaign with good copy can still fail if it is partnered with bad ad creative. In order to avoid such failure, it is important to understand the key aspects of a good, successful ad. One aspect that I always suggest is to try to tailor the ad to the medium or platform on which it is running. For instance, [...]
All digital campaigns measure clicks - as in how many people “clicked” on the ad. The Click-Through-Rate (CTR) is merely the beginning of the story. CTR’s serve a purpose. They allow you to gauge the results of your digital campaign in a very simple form and these metrics are important – however, they do not provide the complete engagement picture. [...]