Digital Out-Of-Home (DOOH) is reaching people when they are off-line going about their daily business (shopping, dining out, getting gas, at an ATM, in an elevator, at a movie). It’s about getting your message to people wherever they are and whenever, across public digital screens, on a local level. Key takeaways from this article: DOOH is an advanced version of [...]
SKIM THIS ARTICLE Digital Out-of-Home (DOOH) advertising is transforming public spaces by integrating technology into traditional advertising formats, creating more engaging and interactive experiences for consumers. The rise of smart devices and screens in various environments enhances targeted advertising, enabling brands to reach specific audiences based on location, time, and demographics. DOOH is poised for significant growth, driven by advancements [...]