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Surfing the Waves of Change: Chrome’s Next Move in Phasing Out Third-Party Cookies 🌐🍪

Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy. What's the buzz, you ask? Well, it's all about saying farewell to those sneaky third-party cookies that have been trailing us across the web. On January 4, [...]

By |2024-08-01T02:42:09+00:00January 30, 2024|Categories: Google, Retargeting, Technology|Tags: , , |

Do You Know How to Speak Digital?

It’s one of my favorite episodes of Friends; The One Where Everybody Finds Out. Monica and Chandler are dating, and Joey is the only one that knows but Rachel and Phoebe eventually find out, except Monica and Chandler don’t know that they know. “They don’t know that we know they know we know.” Sometimes this is how it can feel [...]

What Are Universal IDs Or Unified IDs And What Happens When Cookies Go Away?

Cookies, line of code used to track users across the internet and target ads to them, are going away.  Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data.  Mozilla’s Firefox browser has “Enhanced Tracking Protection” set on as default, blocking all “known third-party [...]

By |2024-07-25T16:12:00+00:00December 18, 2020|Categories: Ad Blocking, Digital Media, Google, Technology|Tags: , , |

Do Cookies Work on Mobile Phones? (Example)

A cookie is is a small piece of data sent from a website and stored in a user's web browser while the user is browsing that website.  A cookie can track everything from the websites the user visits afterwards, their behavior, purchase decisions, etc.  Cookies can even deploy ads back to the user inviting them to revisit the original website.  [...]

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