closing

Are You Following the Proper Steps to Close Digital Sales?

ABC is an acronym for a lot of things. If you’re learning CPR, they teach you ABC to look for Airway, Breathing, and Circulation. If you’re a parent, ABC could mean “Another Blowout Coming”. In the broadcasting world, ABC stands for American Broadcasting Company. In sales, ABC is most commonly known as “Always Be Closing”, and in this case, ABC [...]

By Katie Pray|2023-06-08T14:12:36+00:00August 2, 2022|Categories: sales, Sales Strategy|Tags: Active Listening, Amazon, closing, display, Facebook, ghostery, mobile conquesting, Objections, Open Ended Questions, Preparation, Presentation, prospecting, retargeting, Sales, social mirror, SpyFu.com|

Why Digital Is Not A One-Call-Close

When training traditional media advertising salespeople on how to sell digital, I find that the biggest hurdle is often what made them successful salespeople people to begin with – being able to get their message across quickly, devise a solution, and close the sale – often all in one meeting. When you are selling a media advertising product that people [...]

By Leslye Schumacher|2024-07-25T16:46:48+00:00August 21, 2017|Categories: Digital Media, Sales Strategy|Tags: closing, consultative, renewal|