behaviors

Is Your Target Audience Really Who You Think It Is?
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Is Your Target Audience Really Who You Think It Is?

Digital Marketing

Is Your Target Audience Really Who You Think It Is?

I think it is safe to say that as consumers, we have pretty much grown accustomed to being served ads whenever we go on the internet whether we’re looking at the news, the weather, pop culture, playing games, or are using various apps. If digital ads are not going away, wouldn’t you rather be served ads for things you are [...]

By Katie Pray|2023-06-08T14:15:26+00:00May 4, 2020|Categories: Digital Marketing|Tags: behavioral targeting, behaviors, facebook advertising, facebook targeting, Google Analytics, Google Analytics Reports, online behaviors, target audience, targeted ads|

Do Your Potential Customers Think Digital Advertising is Creepy?

Even when we’re adults and out on our own, we still call our moms for everything, especially when we don’t feel well. Just last night I called my mom to tell her I had a sore throat and a headache. She gave the typical mom answer and said “gargle with warm salt water and go to bed early and get [...]

By Katie Pray|2024-07-25T16:55:54+00:00August 1, 2019|Categories: Digital Marketing, Digital Media|Tags: advertisements, behavioral targeting, behaviors, Click Through Rate, digital advertising, keyword targeting, mobile conquesting, targeting|