Growing up, my family consisted of my dad, my mom, my older brother, and myself. My parents had their own general contracting business up until they retired six years ago, so my brother and I had the privilege of watching firsthand the ups and downs of owning your own business. My brother now has a family of his own and [...]
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United [...]
Peanut Butter and Jelly. Macaroni and Cheese. Cookies and Milk. Those are things we can all agree on that pair well with one another, right? Well, in the digital advertising world, two things that also pair well together are Amazon and Over the Top (OTT) advertising. With over 300 million worldwide active customer accounts, Amazon has a deep understanding of [...]