How Can Political Candidates Use Digital for the 2024 Election?
SKIM THIS ARTICLE:Digital Dominance: Political candidates are shifting to digital advertising for the 2024 election, projected to consume 28% of campaign spending—up nearly triple since 2020. The use of Over-the-Top (OTT) ads allows for broad, targeted outreach, making it easier to engage voters regardless of location.Engagement Through Video: Video advertising remains crucial, with formats like Social Mirror ads designed to [...]