Welcome to the ultimate guide on amplifying your marketing game! Today, we're diving deep into a tool that might seem modest but packs a mighty punch: forms. Yep, you heard that right! We're about to explore how forms can be your secret weapon in elevating engagement, gathering insights, and driving conversions like never before. So buckle up and get ready [...]
In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take a deeper dive into how much they are spending, and what they are spending that money on. According to TheFinancialBrand.com, Credit Unions spend between $9.92 – $14.83 per member on advertising. Now, that number can vary depending on the size [...]
If you’re asking this on your way in to get a renewal, you’re already too late…. First, let’s look at some of the most common reasons renewals DON’T happen: 1. You didn’t hold a proper Customer Needs Analysis meeting because you don’t have access to the end client. 2. You assume what the client’s goals are without discussing it with [...]
As Google has advanced as a search engine, it has rolled out many features aimed at getting users information as fast as possible. Included in Google’s search engine results are things like the Google Knowledge Graph, which appears if a business has an updated Google Business listing, showcasing information like the address, phone number, business hours, reviews, and even a [...]
Conversions are pretty much the pot of gold for digital marketing. Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget. Vici manages thousands of campaigns and is constantly on the lookout for industry updates on the subject. Here are some tips to increase your client’s conversion rate: [...]
As reliable as New Year’s Resolutions, so are the articles about 2017 trends. This year is no exception with entries from all walks of life, from catering to Social Media and all points in between. For small businesses and SEO, 2016 was a year of great change, and 2017 promises to offer even more change. Below are my thoughts on [...]
Last week, our very own Laura Ostrowski wrote an excellent article about why, as a business, your online presence is important. I would definitely recommend reading it here: Why Your Online Presence is Important. Her main points centered on the fact that the majority of consumers will do some “research” about your business before choosing to engage with it. This [...]
Google has begun releasing a new feature (currently in Beta) which allows website owners the ability to view individual, anonymized, interactions up to the minute. User Explorer, as it’s being called, began showing up in Google Analytics dashboards a few weeks ago and those who have had a chance to really dig into it have given the new tool very [...]
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in [...]
One of the things I get asked about by our clients is how they can better the search engine ranking of their website - especially on Google. Of course, one way is have a company (like Vici!) undertake a Search Engine Optimization campaign for you. But there are also a number of free things you can do as well. One [...]
Having been in the digital marketing business for quite some time I've tested out a lot of different tools: SEO tools, website auditing tools, keyword creation tools, pixel finding tools, traffic monitoring tools, etc. I recently stumbled across a tool that I find completely fascinating and is helping to improve the efficiency of our website called Hotjar. In a nutshell, [...]
When putting together a digital campaign, it is always important to figure out how you will track, monitor and evaluate them.The most common way is to look at a campaign report which will give you all sorts of useful data. However, there is one tool that is can help make the evaluation of your campaigns even more comprehensive. Call tracking [...]
Over the past few years, the number of people who own an internet capable mobile device has risen dramatically. According to the Pew Research Center, 64% of American adults own a smart phone and 42% of American adults own a tablet. These are very significant numbers that will only continue to grow. With the increase in mobile device adoption comes an increase [...]
In last week’s post we tackled “What will my traffic/clicks be from my digital ad campaign?” and now we will cover the follow up question that advertisers usually have… “How many leads will I get from my digital ad campaign?” This question is basically asking, what ROI can I expect from my digital advertising? Well, you need to have an [...]
There are two questions advertisers typically want to know about their advertising campaign: how much traffic will my website get (aka how many clicks will I get) and how many leads will I get from my digital ad campaign. If you’re a digital salesperson, you should be able to answer these questions, and if you’re an advertiser, you should ask [...]
When you Google yourself, what do you see? Your customer's are doing searches everyday looking for business information, and if they aren't seeing your address, business hours, aggregated reviews, and directions to your location you are missing valuable leads. Nothing is more frustrating then driving to business that is closed- or even navigating to the wrong address because your online [...]
As a business owner, you may have asked yourself- What is the point of blogging? What do I blog about? Do I HAVE to blog? Yes. Not only do you have to, but you want to. As of May 2015, there were more than 47 billion Web pages indexed on Google. Instead of letting the 47,000,000,000 other pages intimidate you, [...]
Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy. The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business. No website is the same, so it can take many different combinations of statistics and information to gain the most insight on how to run the best SEO campaign. [...]
Your mobile optimized site is complete! You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right? Not so fast. Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site. Redirect scripts are [...]
“If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless,” said Warren Buffet. Reputation management has become a necessary component to many successful businesses in the internet age where any customer can say anything about their experience with a company's product or services. A company’s reputation can be permanently tarnished with [...]