Leslye Schumacher is a Founding Partner with Vici. Leslye’s background in media spans 25 years and includes working for both large and mid-size television, radio and newspaper companies. She has held positions in sales, management, marketing and NTR. Leslye has extensive experience in training salespeople and coaching managers. She is Google Analytics Advanced Certified, a Certified Radio Marketing Consultant and a Certified Sales Talent Analyst, having assessed over 10,000 media salespeople and managers. Leslye was the Vice President Of Talent Services for The Center For Sales Strategy before going on to start TalentQ Consulting and then Vici Media.
Conversions are pretty much the pot of gold for digital marketing. Increasing your conversion rate is fundamental to your client's return on investment and make the most of your digital marketing budget.Vici manages thousands of campaigns and is constantly on the lookout for industry updates on the subject. Here are some tips to increase your client’s conversion rate:
Include A Clear Call To Action (CTA)Call to Actions are one of the most crucial elements in digital marketing. To improve conversion rates include links, images and animations that effectively bring people to convert. The best practices for an effective CTA have remained consistent: emphasize a low difficulty to entry into the website, include a clear directive, and encourage immediate action.Here are some of the of the most effective CTAs:
Each of these verbs suggests action or an overall accomplishment by clicking a button.Optimize Your FormsMany conversion strategies rely on solid lead generations. In many cases, this involves filling in some sort of form. The number of fields, the wording of the button, the colors, these are just a few of the elements you will need to optimize to get the best results. Also, a best practice when using a form is to include reCAPTCHA to increase security and filter spam. Quality before quantity!Make Yourself As Easy To Contact As PossibleDo you want the potential customer to contact you? Make it as easy as possible for them. Each person has their own communication preferences, and what may be simple and instinctual for some, may be extremely frustrating for others. Make sure you can receive messages in a variety of ways convenient to the end customer through phone, forms, email, chat, etc.Create A Sense Of Urgency“Accelerators” are one of the oldest tricks in the book in terms of digital marketing. Offers that have “Last Chance” or “Limited Availability” are a strong statement that give users the extra push they need to convert NOW. Use this knowledge and in the right moment and you will see how they affect your conversion rates.Be Mobile Device FriendlyMobile devices are already responsible for the larger part of internet traffic, and will only keep growing. If you do not want to miss out on a large amount of potential clients, consider optimizing the webpage view for a smartphone, tablet, desktop or any device. Check if the site is mobile friendly with the following tool:https://www.experte.com/mobile-friendly
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