Trust defined by Merriam-Webster: "reliance on the character, ability, strength, or truth of someone or something; one in which confidence is placed". Why would someone buy from you if they don’t trust you? Sounds pretty simple to understand, right? In business, we need to ensure that we are doing what we can to build and grow our relationships with our [...]
Gone are the days of needing professionally made videos for 100% of your video marketing needs. User-Generated Video Content is becoming a hot commodity and becoming an absolute game-changer for local businesses looking to make their mark. Unveiling the Magic of User-Generated Video Content Picture this: real people, real experiences, and real stories—all captured on camera and shared with [...]
Ready, set action! This always makes me think of the game growing up, “Red Light, Green Light!”. You hurry up and go when you hear “Green light” headed to base and run and then hear “red light”, and you pump your brakes, and hope the caller does not see you move. And in the world of fastest growing type of [...]
As a parent, it's difficult to imagine what your kids are watching online. I always see my kids on their phones. In the car, while eating dinner, and even just after school while they lay in their room, the kids on their phones. And when confronted with the question about what they're watching, the answer more times than not... YouTube. [...]
Cowabunga Dudes! Summer is just around the corner, and for festivals and summer attractions, it’s time to start thinking about how to best use your marketing budget to help increase business this year. Using Digital Advertising will allow you to pinpoint the audience you want to reach and invite them into your business. There are many ways that you can [...]
How often do you ask someone, “What’s a good show you are binge watching right now?” or “I need a good new show to watch?” Probably a lot nowadays. Over the past few years, the rise of OTT (Over-The-Top) services and streaming platforms has transformed the way we consume entertainment and media. With the proliferation of these services, advertisers have [...]
As the holidays come into view on the calendar, so do the budget meetings, review meetings, and strategy planning for the upcoming year. A question that we get asked quite often is “How much should I invest into digital advertising next year?” This is a great question, as we are seeing an increase in digital advertising spend throughout the United [...]
Video is Hot Hot Hot and stats prove that it is in high demand by digital users. User-generated and professional videos increase brand engagement by 28%. Particularly millennials trust user-generated content and video twice as much. And 80% would rather watch a live video than read a blog. https://livestream.com/blog/62-must-know-stats-live-video-streaming Hopefully you keep reading this blog to learn more about how [...]
Video ads keeping getting more popular with advertisers and brands are seeing the value. 85% of brands use video marketing in 2020, which is up from 63% in 2017. According to the iab, nearly 3 in 4 buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated [...]
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter [...]
Besides political dollars, there are other opportunities to find digital dollars within the government. This year, the biggest contributor of that is the US Census. The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution. The reason why it’s such an important process is because the [...]
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift in [...]
It’s tough out there right now. We get it. Every day we’re getting bombarded by emails and social media posts from businesses and how they are dealing with our current state of economy and the Corona Virus (COVID-19). With everything going on in our community it’s important for us to stay positive and stay focused as much as possible. As [...]
According to the National Association of Realtors there are 1,384,166 total registered members for the month of January 2020. Why does this matter? They all need digital marketing. With numbers like that, you are bound to know an agent. Maybe multiple agents? Maybe one in your very own neighborhood or your family? You know who they are because they are [...]
In the Disney movie “Up”, there is a dog named Dug that gets distracted easily every time he sees a squirrel. No matter what he is doing, if he sees a squirrel, he stops and tracks it. In today’s marketing and advertising world, we are all “Dug’s” that are bombarded with several squirrels a day. There are so many advertising [...]
Anywhere you look, you’re going to see trends for the new year, trends for the new decade, and all sorts of news about the “visionary” year of 2020. Looking ahead, here are a few key things to watch out for as you plan and finalize your marketing budgets. Instagram Ads – We all know Instagram as Facebook’s little brother. But, [...]
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to work? [...]
With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market. As we’ve seen for years, Casinos market heavily. It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally? What products are good for them? There [...]
Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart [...]
“Do you want to cut the cord?” That’s a question that is most commonly asked in hospitals, but it’s also a question that’s on the rise in households. The way that people are consuming their favorite television shows is shifting gears, and people are now able to watch what they want, when they want. Some consumers no longer pay a [...]