Google

Grab your virtual surfboards because we're about to ride the waves of cookie-tracking technology. Chrome, our trusty browser companion, is gearing up for the next big move in its quest for online privacy

Hello my fellow digital enthusiasts! Today, I want to dive into a topic that's we get asked about from time to time – the importance of having a secure website, especially when it comes to digital advertising. As the world rapidly embraces the digital era, the virtual realm has become the battleground for businesses striving to gain an edge over their competitors

You probably don’t even know it, but you have most likely experienced the Baader-Meinhof phenomenon. What is that exactly? It’s a frequency illusion and it occurs when something you’ve just noticed starts to pop up everywhere

Your Google Business Profile allows business owners to have more control over the information which Google displays about businesses when it populates Search results pages and Google Maps.  This used to be called Google My Business but has since been renamed

Google My Business is an online dashboard that allows business owners to have more control over the information (officially called your “Business Profile”) which Google displays about businesses when it populates Search results pages and Google maps.For example:Google My Business Profiles are used to populate Google Maps, as well as the “Snack Pack” Local Listings

Pay-Per-Click Ads, Google Ads (formerly Ad Words), Paid Search Ads, it all means the same thing. Not only do these types of ads have a lot of names, but they also have a lot of new options to consider

Google launched the next generation of Google Analytics late 2020, called Google Analytics 4 or GA4.So, what does all this mean and how it is different?Google’s “Universal Analytics” is the current version of the platform most companies use

Cookies, line of code used to track users across the internet and target ads to them, are going away.  Apple’s Safari browser already uses Intelligent Tracking Prevention (ITP) to limit companies’ abilities to track users by blocking third-party cookies that collect this type of data

There are so many digital terms floating around water coolers and company meetings.  One of those terms is “Google My Business Listing

I saw a meme the other day that said “Imagine if trees gave off Wi-Fi signals. We would be planting so many trees and we’d probably save the planet too

When Apple’s Siri first came out back in 2011 the technologywas a novelty.  It was cool to test out and sometimes provided informativeresults, but often the results were laughable

Another step closer to elections, and major exchanges Google and Facebook are flexing their muscles when it comes to the approval process of ads.  Back in June,  Vici reported the sweeping changes on Facebook that required ad buyers to be authorized to run political content