geo-targeting

I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?)  OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are

Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry

Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be?Pivot left. Pivot right

Let’s face it…people love their smart phones. Really! And…they can’t really live without them

Election season is basically upon us, and we know that every election year, there are so many changes within the economy.  What businesses are going to spend what, and where are they going to spend it?Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end

According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019

There are several “geo” terms in digitaladvertising, and it can be complicated to determine which option is best foryour campaign. With so many opportunities and choices it is important tounderstand the differences

In short, the answer is yes! But, to get a good look at what works and what doesn’t, let’s take adeeper dive into how much they are spending, and what they are spending thatmoney on.According to TheFinancialBrand

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy

2017 saw record growth in Digital Advertising dollars throughout the United States.  According to the Interactive Advertising Bureau, those dollars are actually $40

Geo-Framing technology allow us to go back in time to previous events where we have captured people’s mobile Unique Device ID’s, map those Unique Device ID’s to their homes, and show those people ads now, across all devices.  It combines the best of aspects of Geo-Fencing and Household IP Targeting