My water heater broke and being one of the least handyman-type guys I know, I can't fix it myself. That means I need to call a plumbing company to come to my rescue before my garage turns into a swimming pool (which, in theory, would be nice to have too). The question is, who do I call? Why do I [...]
Since the COVID-19 pandemic, we’ve seen a surge in spending for colleges and universities. At first, a lot of campuses started to promote their online classes. Since then, online classes are still a topic for discussion. But now, we also see an increase in the promotion of specific schools or programs at each college. From English as a Second Language [...]
Storytelling, one of society’s greatest tools in sharing the narrative that you want people to understand, has changed a lot since the days of fireside chats and Shakespearean stages. If fact, stories in general have, in my opinion, been lost unless they are written in the pages of books. While the art of storytelling has reemerged over the last 6 [...]
Facebook has made a whole slew of new updates. Lucky for you, Vici is giving you the latest and greatest information and how this can impact campaigns and Facebook moving forward. First things first, Facebook and connected entities like Instgram and WhatsApp, announced they will now be known as part of the Meta brand. What exactly [...]
I’m leaving on a jet plane, don’t know when I’ll be back again. (Did you just reread that so you can sing it?) OK, I’m not currently taking a trip, though that sounds amazing right now, but a lot of people are. It’s no wonder that people who were homebound for a majority of 2020, had a lot of time [...]
Before we go full throttle into all the different ways in which auto dealers can utilize digital ads to drive traffic into their dealerships and increase sales, I couldn’t resist throwing in some fun puns to start us off. There is no denying that the automotive vertical is one that is fueling the advertising industry. It seems like no matter [...]
2020 has come to end. How can we possibly know what to expect to happen in 2021?! I’m no psychic and don’t claim to be. But, I did attend a webinar that Borrell Associates hosted last month, and here are some of my key takeaways from their study. Retail sales in 2020 have out performed the last 4 years. [...]
With the state of our world and everything going online business leads become more and more important daily. Most businesses would tell you however, getting consumers to do what we want them to do online, can be challenging. Think about it; we are busy humans. Now more than ever. We are working remotely, doing school remotely, shopping remotely, managing our [...]
It can be difficult to decide which social media channels to advertise on. Are you good on Facebook and Instagram or do you need to be on TikTok and Snapchat as well? What about LinkedIn and Pinterest or is that spreading the budget and audience too thin? How do you do all the things? Enter Social Mirror Ads! (Click on [...]
Oh Quaren-tree, Oh Quaran-tree… what will this holiday season be? Pivot left. Pivot right. How many more times can we pivot this year? For some of us, we have already been pioneers in curbside pickup and same day delivery. While we do not know exactly what holiday shopping is going to look like this year, we can be sure that [...]
If you are talking to any clients or prospects about running digital ads for political, especially on Facebook or Instagram, it is time to close the sale and start executing. Facebook has released some new information about political advertising, and the restrictions are tighter than ever. I’m highlighting Facebook as a product because political ads on the platform are so [...]
Besides political dollars, there are other opportunities to find digital dollars within the government. This year, the biggest contributor of that is the US Census. The 2020 Census is the largest collection of statistical information on everyone living in the Unites States and is required by the U.S. Constitution. The reason why it’s such an important process is because the [...]
COVID-19 continues to keep people at home. Businesses are closing operations, people are getting laid off or furloughed, and industries are learning to pivot their business models. This is also true for the automotive industry. There is now a lot of focus on their service departments, since this has been deemed essential. We have also seen a widespread shift in [...]
Gorgeously! I am a self-proclaimed beauty junkie, and there is no better place to get a product fix than the internet. My journeys to beauty product conversions are both intentional and accidental. For example, around Halloween I needed ideas for a costume. In about an hour I went from Pinterest for inspirations, to Googling “bride of Frankenstein makeup tutorial” to [...]
With Advertisers increasing their digital video advertising budgets an average of 25% , it may be tough to decipher which video products they’re using as part of their marketing mix. For instance, in Mobile video alone in 2018, brands spent over $30 billion in mobile video alone. So how do you know if what you’re doing is going to work? [...]
On Halloween Eve I stepped into the Los Angeles Facebook offices for an agency event called “AI in Action” a training focused on how using Artificial Intelligence (AI) within the Facebook platform can help enhance the overall performance of campaigns. Their office was highly secure (three checkpoints with a government ID to get in) but once inside I was greeted [...]
With 465 commercial casinos throughout the United States, according to Statista , there’s bound to be one near you, and maybe in your market. As we’ve seen for years, Casinos market heavily. It’s not about whether or not they have marketing dollars, but how can you secure your share of those dollars digitally? What products are good for them? There [...]
Election season is basically upon us, and we know that every election year, there are so many changes within the economy. What businesses are going to spend what, and where are they going to spend it? Before we look at 2020, let’s take a quick look at how 2019 digital ad spending will most likely end. Here’s a quick chart [...]
According to a survey by BIA’s Local Advertising Forecast, the professional service industries will spend $2.5 Billion on mobile ads in 2019. These industries include law firms and legal businesses along with engineering, architects and computer/technology services. These are the industries that will spend the most. Other industries within this vertical include accounting (CPAs), advertising agencies, photography services, and more. [...]
How many of us have felt like Facebook is listening to our phone conversations? I swear I just mentioned these new Kendra Scott earrings to my friend and now I’m seeing them in my newsfeed? Disturbing! Right? Or is it just effective? It is absolutely unnerving. You feel like you just mentioned to a friend, or even just thought about [...]