What is Digital Out-Of-Home and does it work?
Digital Out-Of-Home (DOOH) is reaching people when they are off-line going about their daily business (shopping, dining out, getting gas, at an ATM, in an elevator, at a movie). It’s about getting your message to people across public digital screens, on a local level. Key takeaways from this article: DOOH is an advanced version of traditional Out-Of-Home (OOH) advertising that [...]