Digital Marketing Basics

The weeks leading up to Mobilegeddon put many businesses into a frenzied panic as they tried to make their website mobile responsive or optimized by April 21st in order to avoid the wrath of Google’s new algorithm.Now that April 21st is behind us, many companies might be asking, “so what happened?”  According to Google, there was a 4

According to a recent article in eMarketer, digital media continues to surpass traditional media in amount of time spent with major media by US adults.  In 2015, the average adult will spend 5 hours and 38 minutes with digital media each day!  To put that growth in perspective, that number was just 3 hours and 40 minutes in 2011

As a business, you may have asked yourself many times, how do I connect with my audience?Social media is an effective way to help businesses connect on a personal level with their customers. Social media outlets like Facebook and Twitter allow contact directly from business to customer and essentially puts a face to the business and encourages upfront communication about new business offers, products and day to day functions

It’s no secret that desktops and mobiles rule consumers’ online experience, but when are these devices most prevalent? In a recent study done by Chitika, peak times are examined for mobile vs. desktop usage in the US and Canada

Your mobile optimized site is complete!  You’ve beat the April 21 Google deadline and your mobile site is ready to ensure your customers the most user-friendly website experience of their lives, right?  Not so fast.  Now it is time to make sure your site visitors are properly redirected from your desktop site to the mobile optimized site

Mobile Websites.  You’ve heard the hype, you’ve seen the Google announcements, you know that mobile sites are not only recommended but soon-to-be mandatory on April 21st if your business wishes to maintain a successful Google search ranking

I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute

You've heard it here: mobile devices are the hottest platforms for effective digital marketing strategies.  Not sold on the mobile marketing trend yet?  This may change your mind,  because for the first time ever, not having a responsive or optimized mobile site can negatively impact your businesses' success

If you want to know what a website looks like when called up on a smartphone, there is a way you can do this right from your desktop.  Google Chrome has a great feature that allows you to do this in a snap

You have probably heard a lot about new digital marketing trends for digital devices.  It seems like every week a new research study proves which digital device customers prefer for shopping and browsing

It is important for digital marketers to understand key performance indicators. Key Performance Indicators or KPIs give you a way to measure how your campaign is performing against your business objectives

You might be in the East Coast stuck in your house with snow up to your roof, or you might be in the West Coast lounging in the sun avoiding going indoors.  Either way, is your mobile phone in your hand?  If not, is it more than three feet from your hand?  Most likely not