Kiri Tamte-Horan is the Director of Digital Operations at Vici, and oversees the stellar Philadelphia Operations team through the development, implementation, and reporting of all digital campaigns. Kiri has managed hundreds of campaigns spanning Display, Video, and Social platforms, and has generated countless calls and conversions for clients across the country. Kiri is certified in Google Tag Manager and Acquisio, as well as Google AdWords Fundamentals and Display Advertising. Additionally, Kiri has a certification from Disney Institute’s Leadership Excellence. Kiri was the campaign manager for an award winning Digital Campaign as awarded by the Maryland Tourism Council in 2015.
I can’t even imagine a time when information wasn’t at our fingertips. When I am out with my friends and one of us has a question no one can answer, I can immediately pull out my phone (I am more attached to it than I’d like to admit), and answer their question within a minute. In turn, it makes sense that mobile optimization would be a huge asset to your business. A strong mobile marketing strategy could have your mobile visitors turning into customers.According to virtual-strategy, a phone is present at every stage of the buying process:
Obviously, not providing for this population would be detrimental to your business’s revenues since:
You could unknowingly be alienating half your clientele!In order to cater to these individuals, there are simple ideas you can implement in your mobile marketing:
With smartphones increasingly becoming people’s go-to for exploring websites and the online world, it makes sense to have an optimized mobile site. A strong mobile marketing strategy and strong optimization is mutually beneficial for both the user and the company. It will encourage people to purchase from your business, and your business will have a higher revenue. Who doesn’t want that?
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