With over 19 years in advertising sales, and working with many agencies, Greg is very experienced with working with clients of all sizes. He has also seen our services work first hand. Having the exact same real life experience selling digital advertising as our clients, he brings his ability to relate to everyone. Working with our partners allows him to continue to help sales teams and agencies grow their business, and at the same time, supporting the growth efforts of the end client. Greg is Google Analytics Certified.
Events are back! As mask mandates are lifting across the country more and more events are getting planned every day. From 4th of July celebrations to concerts and festivals, we’re seeing a huge uptick and revival of this category. Shows on the Las Vegas Strip are back, as are sporting events like NHL Playoffs, Major League Baseball, and the 2021-2022 NFL season is right around the corner
It has been a while since events have really happened so we wanted to share with you some great ways to help promote your clients’ events or even target events that could be important to their business
Facebook and Instagram.
It is a great tool, and with people spending about an hour per day on the social media platform, it is a great place to tell potential attendees about the upcoming event. One highly effective ad placement is Event Response Ads
With these ads, we link directly to the client’s event page on their business Facebook page, not the client’s website. And, if someone clicks that they are interested in the event, they will continue to get reminders about the event through their Facebook notifications. For the very best reach we recommend not just serving Event Response Ads on their own, but instead to run them in conjunction with regular News Feed Ads, think single image/video or a carousel ad. With a carousel ad, the client can have multiple events being promoted within 1 ad unit and have the Event Response ad talk about, and promote, the event that’s closest
When it comes to targeting for events, Facebook has some great options. Here are just a few
Target by ag
Food & drink by typ
Live events/concert
Concerts by type of musi
Type of music interes
Outdoor concert
Outdoor show
By musical act nam
Broadway sho
Musical
Festival
Music festival
Food festival
Film festival
Hiking and campin
Arts and musi
Entertainmen
Musi
Nightlif
Outdoor enthusias
Outdoor recreatio
Bar
Concert
Nightclub
Pop musi
Rock musi
Win
Bee
Social Mirror™
Social Mirror™ ads are such a hot and producing product right now. Social Mirror™ ads look like social media posts, but they appear on thousands of other apps and websites across all devices. There is no doubt that your clients will be promoting their event on social media, through their own organic posts. What if you could take that post and place it in front of their target audience when they are using other apps and websites? That is the beauty of this product
One of the great advantages of this product is we are using the content that your client is already working hard to product on social media. It doesn’t matter which of the 8 major social media platforms (Facebook, Instagram, Twitter, LinkedIn, Tik Tok, Pinterest, Snapchat, or YouTube). We can work with all of them and bring that social media content to life outside of that particular platform
The client just provides the URL of the post that they want to use as their ad creative and we turn it into an ad that looks like this
One advantage of this platform is the ability to drive people to the client’s website AND their social media channel as well. The ads we create have 3 different call-to-action opportunities, to the client’s website, to their Social Media profile, or to that specific post on their social media profile
Another advantage is the targeting options available to your clients with Social Mirror™. The client can utilize Behavioral Targeting, Keyword Targeting, Artificial Intelligence, and/or Retargeting
When we talk about behaviors that we can target, there are literally thousands of ways to reach event goers. Here are just a few
Arts & Cultur
Comedy Lover
Baseball Fan
Basketball Fan
Bee
Boxin
Christia
Christma
Cinco de May
Concert Goer
Country Music Fan
Cyclin
Earth Da
Easte
EDM Music fan
Entertainmen
Ethnicit
Events & Ticket
Exercise Enthusiast
Extreme Activitie
Families with Kid
Farmers’ Market
Fil
Food & Beverage
Foodies/Cooking Enthusiast
Football Fan
Golf Fan
Hallowee
Hanukka
Hip Hop Music fan
Hockey Fan
Holiday Entertainin
Joggers / Runner
Live Event Attendee
Movie Goer
Movie Lover
Music - Countr
Music - Hip Hop & Ra
Music - Po
Music - Roc
Music Enthusiast
Music Festival
Music Lover
Parent
Parties & Celebration
Party Planner
St Patrick's Da
Valentine's Da
March College Basketbal
Spring Brea
Super Bow
Events & Ticket
4th of Jul
Back to Schoo
Fathers Da
Mothers Da
NFL Draf
Sporting Event
Motor Sport
Concert-Goer
Country Concert
R&B or Hip-Hop or Rap Concert
Rock or Pop Concert
Concert or Theatre Ticket
Last 12M: Concert - R&B/ Hip-Hop/ Ra
Last 12M: Concert-Countr
In-Market > Music Concert
Past Purchases > Concert
Concerts > Classica
Rock Music Fan
Soccer Fan
Tickets>Basebal
Tickets>Concert
Tickets>Footbal
Tickets>Live Theate
Tickets>NASCA
Theme Park Enthusias
Trendsetter
Mobile Conquesting™
What the one thing that almost everyone has with them at any given moment? Their phone! So, if you can target people on their mobile device with your advertisement, wouldn’t that be of benefit to you
There are many ways that this product can be used, so let’s break it out for you
First, you can target based off behaviors. Like most digital products, we can target people based on the online behaviors people exhibit on their mobile devices. Every app we use and every website we go to starts to create different behavioral buckets that we fall into, providing a great opportunity for you to reach your target audience
When it comes to events, if you’re trying to reach people interested in events, or even a specific type of events, take a look at just some of the behavioral categories available
Age Demos (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+)
Amusement and theme park
Arts Love
Arts organizations and inf
Baby Boomer
Bar/Pub goer
Beach & Cabana Club
Casino Goer
Casino
Entertainment Enthusiast
Family Entertainment Center
Family Dining Restaurant
Hispani
Live event attende
Live theater goer
Mom
Movie goer
Museum lover
Music and live entertainmen
Music Love
NBA/Basketball enthusias
NFL Stadium
Outdoor enthusias
Park Lover
Shopping centers and mall
Soccer Club
Sports Enthusias
Next up, we can target people based on where their phone is physically located. For example, if you’re an event center, and you want to target people that are coming to shows at your venue, and promote upcoming shows, you can definitely do that. You could even target other event venues and reach their event attendees as well. We utilize a product called Geo-Fencing in addition to the behavioral targeting that you just selected. Geo-fencing is where we establish a virtual fence around, in this case, your own event venue, and maybe a few others nearby. When people enter these event venues, we now have the ability to start serving ads to those mobile devices. So, you can start serving ads to people that are at your events, or any events, to promote your business
Here are a few ideas of locations/events to geo-fence
Sporting Event
Concerts in the Par
City/County/State Fair
Concert Venue
Comedy Club
Airports (people coming in and out of town for events
Entertainment Complexe
Graduation
Hotel
Conference Center
Expos/Trade Show
And the list can go on
Targeting these locations and people at events is a great tactic. But, what happens after they leave the event? How do you continue to talk to them? Enter in Geo-Retargeting. Geo-Retargeting is a tool that allows us to continue to serve ads to mobile devices that were inside of the geo-fences that you were just targeting. This is an opportunity to continue to talk to that audience about your upcoming event
Now, we can take this one step further. Ever hear the expression “Keeping up with the Joneses”? I’m not sure who they are, but everyone wants to keep up with them. Utilizing a function called Geo-Retargeting Lookalike, not only can we follow people after they leave the Geo-Fenced area, but now we have the ability to also target people that live near them. Basically, on the premise that people that live in the same neighborhoods may have similar interests and be interested in similar types of events
The last capability for Mobile Conquesting™ is Event Mobile Conquesting™. This works a little different. With Event Mobile Conquesting™, we can target people that are at a multiple day event (up to 3 days). With this feature, we ONLY zero in on this event, let’s say a Home Show, typically over a Friday, Saturday, and Sunday. With Event Mobile Conquesting™, we put a geo-fence around this multiple day event and target people during the entire event. Then, we retarget them for up to 30 days after the event. You can pick any event that you want and target attendees. It is almost like have the ability to sell a digital sponsorship for any event
Being able to track ROI is important to every business. Being able to track on-site visits of people who have been served the mobile ad, is one of the methods that Mobile Conquesting™ offers to be able to do just that. We can track people who see your ad and then come to your business/venue within two weeks after seeing it as long as they
– Visit your store within 2 weeks of seeing your a
– Have their GPS function on their mobile device enable
– Browsing on their phone while at your locatio
Which means each month you’d be able to see those verified visits on your monthly report as well as the estimated visits of those who didn’t meet the above requirements
At Vici, event insertion orders are +290% in Q2 vs Q1 2021, which means now is the time to add event promotion or targeting to your marketing. And we welcome it with open (and socially distanced) arms.
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