UTM

Google Analytics Workaround: Using Bit.ly Instead Of UTM Codes

More and more, advertisers are using Google Analytics to traffic the traffic that comes to them from a digital campaign. While Google Analytics is a great tool for analyzing what your website traffic does once they get to your website, it has its limitations. To read more on these issues, click here. For example, you can’t tell exactly where traffic [...]

By Leslye Schumacher|2024-07-25T16:56:29+00:00December 22, 2017|Categories: Google Analytics, UTM, UTM codes|Tags: bit.ly, bitly, Google Analytics, tracking ads, UTM|

UTM Codes?! I’ve never heard of UTM Codes!

If you are like the majority of the population, you might have never heard of UTM Codes. And why not?! I don't know - because they are a great tool to use for measuring your digital campaigns! UTM stands for Urchin Traffic Monitor. And that's what it does - it monitors traffic coming into a site, and specifically names where that [...]

By Kiri Tamte-Horan|2024-07-25T16:55:52+00:00July 23, 2014|Categories: Digital Marketing, Google Analytics, Online marketing, Technology, Uncategorized|Tags: Ad campaigns, analytics, digital marketing, Google Analytics, online marketing, Urchin Traffic Monitor, UTM, UTM codes|