Resources
SEM
How I Explain SEO & Pay-Per-Click To My Mother
I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever
Digital Ad Terms You Need To Know
A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers
Three Free Tools to Better Understand Your Website's SEO
Search Engine Optimization (SEO) is a incredibly powerful digital marketing strategy. The more organic traffic to your website, the more leads, and better site navigation means more leads turning into business
Did Your Website Get Hit With the Penguin Penalty?
Take a peak at your Google Analytics. If you are seeing your website traffic is at an ALL time low in the past month you may have been struck by the Penguin, or Googles’ third update to its algorithm
Googles Search Revenues Shift
Nearly seven in 10 marketers say Googles Product Listing Ads (PLA’s) perform better than paid search ads.Performance of Products Listing Ads (PLA’s) in relation to Paid Search, Q1-2014
What the heck does THAT mean?
Scratching your head when it comes to the jargon of online marketing? Well LOL and WTF no more. Here's some common acronyms and what they mean
