search engine marketing

How I Explain SEO & Pay-Per-Click To My Mother

I think Search Engine Optimization is one of the hardest things to understand and even harder to explain to small business owners. Now, Google is making all kinds of change to their Search Engine Results Page (SERP), making it more confusing than ever. I’ve learned to run things through my “Mom Test.” If I can explain a digital product in [...]

By Leslye Schumacher|2024-07-25T16:45:22+00:00April 12, 2016|Categories: Digital Marketing, Google, PPC, SEO, Uncategorized, Website|Tags: Adwords, Google, keyword, keyword targeting, PPC, search engine marketing, Search Engine Optimization, SEM, SEO, SERP|

Digital Ad Terms You Need To Know

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]

By Leslye Schumacher|2024-09-18T16:46:41+00:00December 1, 2015|Categories: Automotive, Digital Marketing, Digital Media, Online marketing, Uncategorized|Tags: A/B testing, Above the fold, ad exchange, ad inventory, ad targeting, analytics, behavioral targeting, bounce rate, brand awareness, browser, call to action, Click Through Rate, contextual targeting, conversion pixel, Conversion rate, conversion tag, Conversions, cookie, cost per thousand, cross-device targeting, demand side platform, display ad, DSP, frequency, frequency cap, geo-fencing, geo-targeting, impressions, in-stream video ads, interstitial ads, IP address, IP Targeting, keyword, landing page, lookalike audience, mobile search, native advertising, paid search, Pay-Per-Click, pre-roll video ads, programmatic buying, remarketing, Reputation Management, retargeting, rich media, search advertising, search engine marketing, Search Engine Optimization, search retargeting, SEM, SEO, social media advertising, social media marketing, view-through|