revenue

What Does The Local Ad Revenue Forecast For 2017 Mean For You?

According to a recent article published by by Ad Age, the latest local ad revenue forecast from BIA/Kelsey confirms that revenue from local-focused online ads will exceed that of traditional ads aimed at local audiences by 2018. “BIA/Kelsey forecasts that in local markets, digital advertising, including mobile, will grow from $44.2 billion in 2016 to $50.2 billion in 2017 -- a [...]

By Megan Malone|2024-08-01T02:42:20+00:00November 22, 2016|Categories: Digital Marketing, Digital Media, Online marketing, Sales Strategy, Uncategorized|Tags: 2017 digital revenue, digital revenue, local ad revenue, revenue|

How big should my advertising budget be?

When working with our clients, we are often asked how much they should be spending on advertising. Many companies spend a certain amount, but few know what that amount should actually be for what they do. The short answer: it depends. There are a few factors that should be considered before setting aside money for advertising purposes. I will go [...]

By Kiri Tamte-Horan|2024-08-02T14:36:16+00:00December 11, 2015|Categories: Co-Op Advertising, Digital Marketing, Digital Media, Small business strategy, Uncategorized|Tags: Ad Spending, advertising budget, advertising strategy, revenue|