Political Digital Marketing Archives

Using digital advertising for political campaigns

The votes were out and now they’re in! No matter what party you represent, your goal is to win the election. Digital Advertising is capable of aiding in your soon to be victory. In fact, in 2020, online spending captured 22% of political ad budgets. http://www.biakelsey.com/u-s-local-advertising-revenue-exceed-161b-2020-according-bia-advisory-services-forecast/ As this number continues to grow annually, it’s important to understand the ins and [...]

By Greg Swiszcz|2024-07-25T16:59:32+00:00February 25, 2022|Categories: Political|Tags: digital advertising for political, local political camapaigns, political ads, Political Digital Marketing|

How do you capture part of the billions spent on local political campaign?

How big is the local political advertising pie exactly? MASSIVE. In fact, it is predicted by the BIA that $6.55 billion will be spent in local political advertising in 2020. That number is not a typo, it is an enormous opportunity. So we know there is a huge pie, how is it being divided and what media is getting the [...]

By Dana|2024-08-01T02:43:07+00:00August 20, 2019|Categories: Budgeting, Digital Marketing, Household IP Targeting, Political, political advertising|Tags: local political camapaigns, political ads, Political Digital Marketing|

How Digital Advertising Can Transform a Political Campaign

The past few years have brought about major changes in the way local political campaigns have embraced digital. Each election cycle, political campaigns rely more and more on reaching their voters in new ways. If done properly, digital advertising can be very effective in persuasiveness, raising campaign funds, getting people to the polls, and gaining votes. According to a recent [...]

By Megan Malone|2024-08-01T02:42:18+00:00September 1, 2016|Categories: Digital Marketing, Household IP Targeting, Political, Uncategorized|Tags: Household IP Targeting, Political Digital Marketing, Vici|