If you offer digital advertising to your clients, then you know that sometimes it gets overwhelming with all the new and changing digital advertising options available. So here is a “If This, Then That” guide to what you should suggest to clients, based on what they are currently doing with their traditional advertising. “I do direct mail” If the advertiser [...]
2014 was a “banner” year for digital growth, both in advertising revenue and time spent with digital media. An eMarketer report estimates that the average US adult will have spent 5 hours and 46 minutes a day in 2014, with digital media. (Their definition of digital media includes online, mobile, and non-mobile connected devices including gaming and streaming devices.) [...]
Technology is affecting customer behavior and the changes are opening and closing customer touch points with businesses. With businesses in markets across America, the advertising mix is changing, and with that advertising revenues are shifting from legacy media to all things digital. Yet I feel that many in the media sector don’t understand the velocity of the change and how [...]