I have always been told "You can't have your cake and eat it too." What does that really mean and how is it relevant to native advertising? The proverb's meaning is similar to the phrases "you can't have it both ways" and "you can't have the best of both worlds." With native ads, you are! You are able to make [...]
Digital ad spending is steadily rising, and no area is intensifying faster than native advertising. Native ads come in many forms, but all share the common goal of not “looking” like an ad. Native ads match the look, feel and visual context of the website where they are seen. They can run across all devices or be specified mobile only, and [...]
A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers. Above The Fold: This is a term from the print advertising industry. In digital, [...]