IP Targeting

As 2019 approaches, it’s imperative that we understand what’s working and continue to add fuel to the fire. Following up to our last blog about preparing for next year, we wanted to share with you some of the top industries spending money in Digital Marketng

Video.  Is it worth the investment to have a video created and include it in your digital marketing?  The answer is yes

Event based targeting is becoming extremely popular among digital marketers, mainly because it gives you an opportunity to have a presence at the event, even without a physically being there.  But event targeting is not a one-size fits all strategy

Maybe…Maybe not.  How do you know?  First let’s start with what IP Targeting is

In a previous post I talked about ways that automotive dealers can use mobile – and specifically location based targeting, to reach consumers who are ready to purchase a vehicle. That has led to several questions from clients

A/B Testing: When you compare different versions of digital ads or website landing pages to see which one performs better. An A/B test for digital ads would be running two different versions of ad creative and then measuring which version gets a higher engagement from viewers

Are you currently running any direct mail campaigns?Do you have a niche customer base? Is reaching very specific households (or businesses) helpful?If you could purchase a list of new potential customer leads, what would you look for?These are just a few questions to determine if household IP Targeting is right for you.  IP Targeting is the process of targeting internet advertising to specific households based on their Internet Protocol address (which is the string of numbers assigned to your internet connection by your Internet Service Provider)